“This wasn’t just a design update. It was a response to what WildApricot users told us they needed,” said Erin Sullivan, Vice President of Marketing at Personify. “From an intuitive and modern design to a simplified free trial process and more robust educational resources, everything about the new site reflects what today’s association, nonprofit and club professionals are looking for when shopping for member management software.” 

Redesigned with Users in Mind 

The new WildApricot.com makes it easier for associations, clubs and nonprofits to find and implement the right tools for growth. 

Here’s what’s new and improved: 

• A clean, modern design for a trusted brand that feels current and credible 

• Smarter navigation that helps visitors find what they’re looking for faster 

• Tailored calls to action based on whether visitors are exploring, evaluating or ready to start 

• Real product visuals so visitors know exactly what to expect 

• A new mascot, Sunny, brings personality to the site and helps guide users through the experience 

The redesign also introduces more robust educational support. 

Resources That Help Organizations Grow 

Whether someone is brand new or ready to dive deeper, the updated site makes it easier to access WildApricot’s learning and support tools. 

Helpful highlights include: 

• A 60-day free trial that comes with personalized coaching 

• A Help Center with over 900 how-to guides and tutorials 

• An industry-leading education hub packed with blog posts, webinars and best practices 

• Live boot camps for step-by-step onboarding and setup help 

The goal is to reduce guesswork, build confidence and help organizations get value quickly, starting from their very first visit. 

“WildApricot has helped more than 15,000 organizations streamline operations and grow their communities,” Sullivan added. “This redesign honors that legacy and makes it easier for the next 15,000 to get started.” 

Experience It Firsthand 

Ready to see it in action? Visit the new WildApricot.com to meet Sunny and explore the powerful tools trusted by 15,000+ organizations. 

For more information, visit www.wildapricot.com. 

About Personify and WildApricot 

Personify partners with associations, chambers of commerce, nonprofits, YMCAs, JCCs and other mission-driven organizations to bring people and ideas together. Its technology platform and service offerings empower clients to build strong revenue streams, deepen engagement and achieve long-term success. 

WildApricot is the #1 membership management software for small associations, nonprofits and clubs. With intuitive tools for managing memberships, events, websites and more, WildApricot helps organizations grow and connect with their communities. 

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From Austin to All of Texas: The Massive Economic Impact of Associations
As an Austin, Texas-headquartered company, I represented nearly 50 employees from Texas, 1,857 associations, and 27,650 association employees, according to a 2019 TSAE research study. Texas associations generated 3.2 billion dollars for the Texas economy, supported 124,430 jobs, and generated 2.5 billion in economic spending related to association meetings and events.

What happens when lawmakers need to find $4.5 trillion under the metaphorical couch cushions? If you’re a tax-exempt organization, the answer might be too close to home. As discussions heat up in Washington over extending the 2017 Tax Cuts and Jobs Act (TCJA), the nonprofit and association sectors are staring down a familiar barrel: becoming the next big “pay-for.”

Having participated in legislative action, advocacy, and fly-in days for over a decade at Personify, this year brought even greater significance to our thousands of association and non-profit clients and the 70,000+ association employees who use our solutions daily. As Mary Kate Cunningham of ASAE shared, “This is the potentially largest impact on associations in over 50 years!”

Meetings That Matter: How 20 Minutes Can Shape Policy
Even in these turbulent times, I have always approached this day with reverence and excitement. Part of it is seeing so many colleagues fly in from all over the country (300 this year with this sold-out event). The other is that my own efforts can make a difference and be part of the solution to move the industry forward and showcase the Power of Associations. Walking the halls of where our country’s most significant decisions are made is such a rush.

Each meeting with representatives and their staff is meticulously planned, and each delegation spends the day prior preparing talking points, understanding the issues, and genuinely delivering messages that matter to each member of Congress. Most meetings are roughly 20 minutes and allow each delegation member to share the potential impact on their organization or customers and, more importantly, the impact on each representative’s constituents.

Misunderstood and Under Fire: The Trillion-Dollar Question
So how did we get here, what’s at stake, and how you can—and must—respond? Let’s start with the elephant-sized spreadsheet in the room. Just extending the core provisions of the TCJA is estimated to cost over $4.5 trillion. That doesn’t even include the grab bag of additional tax priorities lawmakers want to cram into the package.

That kind of spending requires offsets, and some lawmakers have started considering tax-exempt organizations—yes, the very ones filling in where the government often falls short—as a source of revenue.

Jason Smith, Chair of the House Ways and Means Committee, and Scott Hodge, a familiar name in anti-tax circles, have both voiced skepticism about whether certain tax-exempt entities deserve their current status. From accusations of partisanship to complaints about unfair competition with for-profits, the narrative is shifting—and not in our favor.

Red Flags Are Waving
Here’s what ASAE leaders are seeing:

• Tax-exempt organizations were included in the House Oversight Plan—and not in a good way.
• The House Budget Committee’s “pay-for” list specifically mentions scaling back deductions for charitable contributions and targeting nonprofit revenue streams.
• Hill insiders report that lawmakers are being instructed to submit lists of potential revenue sources, including creative options like taxing nonprofit income at corporate rates.

In other words, a storm is forming, and we can’t afford to ignore it.

The Real Problem? A Serious Education Gap
“Don’t assume they know what you do,” warned Allie, a lead advocate with the Community Impact Coalition. She’s been on the front lines in DC, meeting with lawmakers and staffers who—frankly—don’t understand the nonprofit landscape beyond food banks and homeless shelters.

That’s not a knock. It’s a reality. With a wave of new lawmakers and even more new staffers, many weren’t around when the TCJA was first written (we witnessed this firsthand in many of our appointments). They don’t know the rationale behind tax exemption. They don’t see how associations support professional standards, research, public health, or industry safety. And they don’t understand the impact of those services disappearing. Associations offset and do the work where the government often doesn’t or can’t exist.

The Power of a Good Story (and a Good Analogy)
If data doesn’t move them, stories will. Allie shared examples that have created real lightbulb moments for staffers that we frequently use in our meetings:

• Goodwill vs. a retail clothing store: Both sell goods. Only one uses that revenue to provide community services. The other lines a shareholder’s pocket.
• YMCA vs. a for-profit gym: Sure, they both offer a place to sweat. But only the Y uses those fees to fund kids’ summer camps and community programming.

These analogies help demystify why tax-exempt orgs are… well, exempt. They serve a mission, not a bottom line.

Unity Over Division: No Picking Winners and Losers
Here’s where things get trickier. Some lawmakers want to play favorites—targeting advocacy organizations or politically active nonprofits while leaving others alone. That’s a dangerous precedent.

“We don’t want to start cherry-picking who gets to keep their status,” Allie stressed. Today, it might be groups you don’t align with. Tomorrow, it could be yours. The IRS determines tax-exempt eligibility, not politicians. That’s how it should stay.

What Happens Next (and Why YOU Should Care)
While the legislative process is still in its early stages, movement is underway. Ways and Means Republicans are holding closed-door sessions right now to workshop the framework of the next tax bill. The pressure is on to deliver a package—fast.

Advocacy doesn’t end after Fly-In Day is over. We must continue to advocate, educate, and communicate to our lawmakers about the Power of Associations and what we all do to support this vibrant and critical component of our world. Your stories make a difference, and regardless of your experience in advocacy, I encourage you to get involved!

You can also watch the day’s recap video here.

The post The Price of Purpose: Why Tax-Exempt Organizations Are Back in the Crosshairs on Capitol Hill appeared first on Personify.

October 22, 2024

In today’s rapidly evolving digital landscape, organizations don’t just need to keep up — they need to stay two steps ahead. Data Insights by Personify (“Personify”) makes staying ahead of the curve easier than ever with AI-powered insights for associations and chambers of commerce. In a market first, Personify is launching Data Insights, a built-in AI analysis and predictive modeling tool, for its MemberClicks Trade Association Management System (AMS).  

The new data reporting solution, which leverages large language models and machine learning, comes at a crucial moment, empowering organizations to take advantage of predictive analytics and personalized insights to drive member retention, engagement and growth. As associations and chambers of commerce face increasing demands to make rapid, data-driven decisions, Data Insights offers a timely, innovative solution designed to elevate their strategic capabilities.  

“How organizations interpret past data enormously impacts their futures, and we know that associations sit on mountains of data but don’t always have the tools to analyze it,” said Scott Collison, President and CEO of Personify. “Data Insights will enable these member-based organizations to harness AI technology to make data-informed decisions about the future of their associations.”  

Powered by Amazon Quicksight, Data Insights provides organizations with the ability to quickly understand long-term trends and see predictive models at a glance, providing greater knowledge about the state of their organization, their members and their revenue. MemberClicks Trade AMS users can now leverage AI to make smarter, more informed decisions for a data-driven future. By accessing directly from the MemberClicks Trade system, Data Insights contains four main modules: Dashboards, AI Data Analyst, Predictive Analytics and AI Assistant.  

Features and Benefits 

Within the Dashboards section of the system, users can view pre-built comprehensive data visualizations that analyze three key focus areas for today’s member-based organizations: Membership, Revenue and Events. Set in an intuitive, user-friendly format, each board ingests and compares datasets directly from the organization’s MC Trade database for easy, at a glance viewing. The Membership dashboard evaluates member joins, drops and retention data across multiple engagement points. The Revenue dashboard brings invoices and payment data into view alongside relevant member characteristics for the most complete picture possible. To round things out, the Events dashboard lets users review how member characteristics like status, level and tenure relate to event participation, allowing them to develop data-based strategies to improve both event and member engagement.  

The AI Data Analyst lets users pose nuanced questions about their organization and members for detailed, actionable answers based on their own data. The model can respond to questions about member profiles, revenue, payments, event registration and more. Each answer is provided in three parts: an explanation of how the AI interpreted the data, an AI-generated free-text response and visualizations which can be easily expanded or exported.  

In the Predictive Analysis module, users will find advanced data models that predict outcomes and segment data for a deeper understanding of their organization’s most important engagement factors. This feature also includes membership retention analysis, a data model used to predict which members are most likely to drop, which are most likely to be retained and a percentage likelihood for each. The fourth module within Data Insights is the AI Assistant, a generative AI tool to help with basic content creation, summarizing documents and more.  

Personify’s Data Insights represents a groundbreaking advancement in how associations, chambers of commerce and other member-based organizations can leverage AI analysis for strategic decision making and growth. As the first built-in AI-powered reporting engine purpose-built to work seamlessly within an AMS like MC Trade, Data Insights is poised to revolutionize how member-based organizations access, interpret, and act on data. For Personify, this innovation solidifies the company’s commitment to delivering cutting-edge solutions that elevate member engagement and organizational success in a rapidly evolving digital landscape — ensuring associations always remain two steps ahead.  

Visit memberclicks.com to learn more and to schedule a demonstration of the MC Trade Association Management System, now with Data Insights. 

About Personify & MemberClicks 

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone.  

Designed to connect members and missions, MemberClicks by Personify is comprised of MC Professional and MC Trade, membership management solutions built to empower associations, chambers of commerce and member-based organizations to strengthen member relationships, boost renewal rates and grow revenue. 

The post Personify Launches New AI-Powered Reporting Engine for Associations and Chambers appeared first on Personify.

July 31, 2024

Personify, Inc. (“Personify”), a trusted technology partner to associations, announces a new website dedicated to showcasing ThreeSixty, a modern and scalable association management solution built to support the operations and growth of North America’s largest associations, nonprofits, YMCAs and JCCs. Viewers are invited to explore the new website which highlights how this purpose-built AMS stands out as a premier solution for enterprise organizations looking to engage members, manage campaigns, track detailed financials, grow revenue and gain unparalleled insights into their member base.  

While information about ThreeSixty is still accessible through Personify’s main website (personifycorp.com), the solution’s robust capabilities and unique position within the Personify portfolio warranted showcasing it on a website of its own – personifythreesixty.com. The new website highlights ThreeSixty’s powerful features – including CRM, Accounting, Fundraising and eBusiness, the uniquely customizable nature of the solution, its best-in-class implementation and in-house services capabilities and more.  

“Our commitment to the association and nonprofit industry spans decades, as we continue to refine and innovate our association management technology and services based on a deep understanding of mission-driven organizations and their challenges,” said Erin Sullivan, Vice President of Marketing at Personify. “By launching personifythreesixty.com, our hope is to showcase the unique and unmatched value of a system built from the ground up to support member-based organizations, while finding ways to connect more organizations to a purpose-built AMS built on a world-class infrastructure.”  

ThreeSixty embodies what it means to be purpose-built with an infrastructure created and continually developed to drive maximum value for one-specific audience, member-based organizations. The teams which support ThreeSixty can invest all resources to ensure continuous innovation and adaptability for associations. By leveraging a purpose-built AMS, our clients can optimize operations, customize their workflows in the platform, drive revenue growth and deliver exceptional value to their members, positioning themselves for long-term success in association management.   

Above all else, Personify is committed to the success of its users with client relationships spanning multiple decades. A big part of this commitment is high-quality, comprehensive service offerings, highlighted on the new website. Once onboarded, the ThreeSixty services team provides guidance, support and consulting every step of the way. Our in-house team of industry experts combine their extensive platform knowledge, ThreeSixty’s unique customization abilities and industry best practices to ensure clients experience sustained growth and success.  

Personify’s Journey  

When Personify was founded as TMA + Resources in 1996, few could have imagined the technology powerhouse it would become.  

“ThreeSixty was a part of the original Personify DNA, so being able to showcase this product on its own site feels like a full circle moment,” said Erin Sullivan, Vice President of Marketing at Personify. “The new site not only allows us to spotlight our dedicated service team and the work they do to support new and existing clients, but it will also help connect us with more nonprofits who can benefit from one of the most flexible and customizable AMS solutions on the market.” 

Personify remains steadfast in its mission to support its customers at every step, ensuring they have the tools and support needed to thrive. The launch of the new ThreeSixty website marks a significant milestone in the company’s ongoing commitment to innovation and customer success. Personify invites you to visit the new ThreeSixty site to discover how its customizable solution can transform your organization.  

The launch of the ThreeSixty website signifies the completion of a concerted effort to build more informative standalone websites for each core product within the Personify suite of solutions. In addition to ThreeSixty, Personify has highly differentiated AMS offerings for small associations and clubs with WildApricot and mid-sized professional and trade associations with MemberClicks.  We are also a recognized leader in the Event Management Software space with A2Z Events. 

About Personify & ThreeSixty  

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone.  

As the original Personify solution, ThreeSixty is a powerhouse AMS built from the ground up to support the needs of associations and nonprofits. It runs on a world-class infrastructure and serves as your technology foundation to enable revenue growth and operational excellence. Personify’s comprehensive ThreeSixty platform is backed by an in-house services team with extensive knowledge of associations that provides users with a uniquely tailored and purpose-built experience.

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January 4, 2024

Personify announces the launch of a dynamic new website, mya2zevents.com, for its A2Z Events brand featuring the full portfolio of event management products, including GTR, which has been officially transitioned to Registration Tech. Following months of dedication and careful planning, the company is excited to unveil a new website and integrated platform to event professionals.  

The new website includes blogs featuring best practices and expert insights, research reports and resources, and detailed product information about the brand’s complete platform of event management solutions. In addition to the newly transitioned event registration software, Registration Tech, A2Z Events also offers floor plan management, exhibitor and sponsor management, attendee engagement solutions, badge printing and much more.   

“We’re thrilled to bring Registration Tech under the A2Z Events brand. With this combined offering, users can grow their events year after year with more show insights and the ability to customize workflow registration through a single-platform solution,” said Erin Sullivan, Vice President of Marketing at Personify.  

With the intuitive, user-friendly interface, event professionals can manage participants and simplify tasks like data collection, registrant communication and payment processing. Not only can they collect attendee data, but organizers can put it to good use too, with detailed reports providing valuable insights on registration trends, attendee demographics, and promotional ROI.  

To simplify the event registration process for attendees and exhibitors alike, A2Z Events offers easy-to-use event registration software, badge printing and check-in. With these two often stressful event processes simplified, attendees can focus on enjoying the event, and organizers can focus on connecting with their attendees. A2Z Events’ lead retrieval solution makes it easy to record prospects with the simple scan of a badge, while the attendance tracking solution streamlines badge scanning capabilities with an intuitive mobile app.  

From registration forms to attendance tracking, A2Z Events has event professionals covered in creating seamless on-site experiences. With the integration of Registration Tech, A2Z Events remains committed to providing innovative solutions to meet the evolving needs of show organizers and event professionals.  

Visit mya2zevents.com to learn more about A2Z Events, Registration Tech and our entire platform of innovative solutions and services that can help organizations successfully manage and grow their events.   

About Personify 

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone.  

Part of the Personify suite of solutions, A2Z Events is a single connected platform for the ultimate event experience. Built for event professionals by event professionals, the robust all-in-one- event management solution is tailor-made to maximize attendee and exhibitor engagement.  

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Event registration should be as easy for the organizer as it is for potential attendees—but that isn’t always the case. That’s why Personify, Inc. (“Personify”), a lifelong technology partner to associations, nonprofits and event professionals, compiled research from over 300 organizations to create your go-to handbook on the subject: “The A2Z Guide to Event Registration.” The research provides valuable insights into industry trends, common challenges and practical guidance on crafting efficient, successful event registration.

“At Personify, we understand that as the first touch an audience has with an event, registration sets the tone for the entire experience,” said Daria Knupp, Senior Content Manager at Personify. “We conducted this research to provide event organizers with a roadmap to streamline the event registration process, optimizing it to address the frustrations most expressed by audiences. Of those surveyed, 44% identified registrants as the most critical metric to an event’s success, which tracks when you consider that an event ultimately hinges on attendance. The more people register, the more attendees you have to engage with content. We believe our findings are vital to successful event registration, and by extension, to a successful event.”

Above all, our research showed ease of use to be the most important factor when developing an event registration process—with 54% of respondents ranking it as their top priority. By putting ease of use first, event organizers can create a user-friendly, low-stress experience that increases the likelihood of attendees following through with registration and enhancing their satisfaction with the brand overall.

While ease of use may be top of mind, registrants also have their data and privacy to worry about when registering for events. As registration trends move toward personalization, protecting users’ data remains imperative, with 66% of survey respondents opting to use secure online registration software. By staying vigilant and proactive with cybersecurity, event professionals can build trust with attendees and ensure their data remains safe and secure.

Once you have your event registration built out, secure and ready to go, what’s the best way to promote it? In our increasingly digital world, it’s no surprise that our survey revealed social media as the most popular tool for promoting event registration. Social media is indispensable when it comes to both planning for and promoting events, and our research proves users’ preference for it as a means of communication. And though email marketing came in at a close second, it’s important to be wary of email fatigue: when emails start to pile up, registrants can start to tune out.

Despite the potential challenges of email fatigue, email still presents a unique marketing opportunity for event professionals—granted if they’re able to stand out in a sea of emails. Our research shows that a strategic approach leveraging a combination of personalization, segmentation, A/B testing, value proposition and multi-channel marketing is the most successful. Personalizing according to topics of interest, certification renewals and past attendance can help forge a connection between brand and recipient, while clearly communicating the event’s value gives potential attendees compelling reasons to attend.

A successful event starts with a successful registration process. As your attendee’s first impression of the event itself, it’s essential to keep the process simple, secure and easily accessible through social media and email marketing. Adhering to the insights uncovered in this report can help increase engagement, boost event attendance and strengthen the bond between you and your users—meaning even more attendance down the line!

Download the “A2Z Guide to Event Registration” for free and gain access to 20 pages of insights into what makes registrants tick, tips to streamline the registration process and practical steps to keep your users’ data safe. Our research team surveyed over 300 organizations from various industries managing registration for at least one event annually.  Some of the organizations surveyed manage over 20 events each year, and while most of the events are held in person, a small percentage of the organizations also host virtual and hybrid events. While every event registration process is unique, our findings speak to broader truths about what compels potential attendees to register—or not register—and can be used to optimize your event organization process, increase investment returns and maximize engagement for your next event.

About Personify

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone. 

For more information, visit https://personifycorp.com/.

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Personify, Inc. (“Personify”), a technology partner helping associations, nonprofits and event professionals to bring people together and build revenue, is pleased to release powerful insights and considerations for trade shows and events in 2023. The research report, “2023 Exhibitor Data: Research Findings,” presents the most relevant and current trends for trade show and event organizers with research conducted by A2Z Events in January 2023. The full report provides a deep understanding of the power of events today, changing expectations, unique challenges, expanding goals and demographic shifts, all from the eyes of the exhibitor.  

“At Personify, we understand the importance of staying informed about the current trends and expectations for trade shows and events,” said Rich Vallaster, Director of Event Marketing at Personify. “That’s why we conducted this research – to provide event organizers with a better understanding of exhibitor preferences and needs. The most surprising finding from the survey was that exhibitors cited increasing their visibility as more important than generating leads – a clear indication of the broader goals many companies have for events today. Overall, we feel this survey data is essential to help ensure that trade shows in 2023 meet the demands of modern exhibitors.” 

Within the report, our research affirms anticipated growth in event participation this year, highlighting that events are a powerful and versatile marketing tool for companies of all sizes. 89% of survey respondents reported their 2023 event participation is staying the same or increasing compared to 2022. Despite economic uncertainty, companies are looking to 2023 as a benchmark for successful events, recognizing the importance of event ROI and engagement in an ever-competitive market.  

Findings within the report suggest that events have become more than just a tool to acquire new customers. While generating new leads has always been a top priority, in 2023, exhibitors are looking to increase their visibility more than ever before. Exhibitors also reported that content will be a key motivator for attendance at an event and sustainability remains a focus for many when organizing events.  

Additionally, the report uncovers the most important demographic to target and consider when designing your event experiences in 2023. Today’s primary target audience may be younger than you think. The demographic insights within the report support a considerable shift in buying power and an increase in expectations for a curated, interactive and engaging experience before, during and after events.   

Meeting the needs of exhibitors is not easy in today’s world. On top of ensuring basic needs, such as having an exhibition space and marketing materials available, understanding exhibitor expectations and motivations will further enable show organizers and events professionals to maximize their events in 2023 and beyond.  

“2023 Exhibitor Data: Research Findings” is available to download for free and contains 16 pages filled with insights into the motivations, preferences and expectations of today’s exhibitors. The report was compiled from the survey responses of 318 participants employed by companies or organizations that have exhibited during at least one trade show, conference or event in the United States during 2022. While each company or organization is unique in its participation in trade shows and events, the findings can help inform show organizers as they develop strategies designed to support the long-term growth and success of their organization.  

The full report, conducted by A2Z Events by Personify, is available to download for free, here.  

About Personify 

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs, and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone. 

For more information, visit https://personifycorp.com/. 

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Personify, Inc. (“Personify”), a technology company that enables organizations to manage and grow their communities, announced today the acquisition of Charlotte-based GTR Event Technology. GTR is a long-established player in the events industry, providing innovative solutions for event professionals and modern experiences for attendees. The acquisition of GTR allows Personify to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings, and other events of all variations and sizes.

GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking.

“The addition of GTR to Personify’s Community Experience Platform further enables our mission of helping our clients to manage and grow their communities. Our clients often want us to serve all their technology needs including event, association, and community engagement technology. GTR’s products now allow Personify to be a single source,” said Scott Collison, President and CEO of Personify.

Travis Tucker, CEO of GTR, added, “Being part of Personify’s Community Experience Platform will expand the audience of those who will now consider GTR’s products for their event management technology needs. Our market has immediately expanded. We look forward to providing a broader variety of associations, chambers, and trade show and event organizers with an exceptional event experience.”

Attendees will enjoy a seamless experience of Personify’s event website and online registration, event check-in and badge printing and a mobile conference app. Event organizers, exhibitors and sponsors can generate more revenue and productivity from trade show floor planning, lead retrieval, matchmaking, exhibitor and sponsor marketing, attendance tracking, and data reporting and analytics.

Travis Tucker, CEO of GTR, will join Personify’s team as the Head of Events Business Strategy.

Show organizers and association leaders can learn more about Personify’s event management technologies during the upcoming webinar “Better Together: The Future of Event Management with GTR, A2Z Events and Personify” on September 20 at 12:30 ET. To register for the webinar, click here.

Personify is a Pamlico Capital portfolio company and GTR is backed by Topmark Partners.

For additional questions not addressed above, please review our Client FAQ, available here.

About Personify

Personify partners with associations, chambers of commerce, charities, event professionals, YMCAs, JCCs, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit personifycorp.com.

About GTR

Since 1995, Event Planners have chosen GTR for leading technology, exceptional service, and overall value. GTR provides the conference and tradeshow industry with technology designed to improve and simplify every event. With their all-in-one event management platform, end-to-end support, global reach, and eye on innovation, GTR has powered over 12,000 events around the world. For more information, visit gtrnow.com. Events are hard, GTR makes them simple.

About Pamlico Capital

Pamlico Capital is a private equity firm founded in 1988 that invests in growing middle market companies in North America. Pamlico Capital seeks control-oriented growth equity investments of up to $200 million alongside founders and proven leaders in its target industries: communications, healthcare, services and software. The firm, based in Charlotte, NC, has assets under management of approximately $4 billion. For additional information, please visit pamlicocapital.com.

About Topmark Partners

The team at Topmark Partners has been investing in growth stage businesses since 1999. Topmark Partners develops trusted relationships with experienced entrepreneurs and supports its portfolio companies through the most dynamic phases of their lifecycles. Based in Tampa, FL, Topmark Partners invests in companies led by entrepreneurs applying proven technology to solve business problems. These technology-enabled businesses typically generate $3 million to $30 million of revenue and are at or near breakeven. Topmark Partners targets investments of $2 million to $7 million in each portfolio company. Learn more at topmarkpartners.com.

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Personify, Inc. (“Personify”), the leader in technology solutions for associations, nonprofits and event professionals is pleased to announce the launch of the first-ever A2Z Event Professionals Awards. The new awards program was established to celebrate the agility, creativity and industrious problem solvers in today’s events and association industries.  

The A2Z Event Professionals Awards are now accepting nominations from across the events industry. Nominees are not required to be A2Z Events users or Personify clients and may range in size and experience from associations to independent show organizers. The awards program will highlight innovation and creative thinking in the events industry, no matter the organization or origin.  

“So many awards are focused on revenue or square footage,” says Rich Vallaster, Director of Event Marketing at Personify. “While those are critical components to an event’s success, recognizing the ideas of all sizes and the people and teams who have had a huge impact in the industry is why we created these awards.” 

Submission categories vary to cover the multitude of opportunities to innovate and impact an event experience on a large or small scale. Clients may nominate themselves, a fellow event professional or an event team for their exceptional work to improve sponsorships, floor plan management, educational content, attendee engagement, activations and more.   

Nominations will be reviewed by a panel of event professionals who will evaluate submissions based on overall association or organizational success, creativity and innovation, as well as impact on industry or sector.  

For more information, criteria and the nomination form, click here.

About Personify 

Personify partners with associations, chambers of commerce, charities, event professionals, health and wellness facilities, educational institutions, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit https://personifycorp.com/. 

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July 29, 2022– Austin, Texas – Personify, Inc. (“Personify”), the leader in technology
solutions for associations, nonprofits and event organizers, and the AMC Institute (AMCI), the premier trade association for the association management company (AMC) industry, announced the launch of a next generation revenue platform called the Business Exchange. Now available exclusively to AMCI members, the collaboration represents a shared commitment to advancing the AMC industry through innovative technology tailored to meet the needs of AMC firms and their association clients.

The virtual marketplace, designed by AMCI and Personify, provides members a competitive advantage through trusted AMCI Leadership Circle and Strategic Partner exclusive product and service discounts. Partners will update and announce new offers quarterly on the Business Exchange.

“The Business Exchange is just one of many initiatives underway between AMCI and Personify. Together we are focused on strategically co-developing programs and technology tools,” remarked Phil Dolan, Chief Growth Officer of Personify. “The Business Exchange is open for business, and this is just the beginning.”

“By connecting members and partners through the Business Exchange, we are able to collectively strengthen and advance the AMC community and the clients AMCI members serve,” said Mark Engle, AMCI Board Chair. “The Business Exchange is both a non-dues revenue stream for the association and a valuable resource for AMCs to find best-in-class products and services for their association clients at competitive pricing they would not be able to find on their own.”

“Creating this space for members and partners will enhance value and drive member engagement. Member-only offers from partners will include discounts on technology, destinations and meeting venues, production equipment, employee benefits, insurance and more,” added Tina Wehmeir, AMCI President & CEO, “AMCI’s unique partnership alliance ensures we continue to develop best-in-class tools and resources that help the AMC community support the growth and missions of the association clients they serve.”

AMC Institute members can explore the new Business Exchange and search available offers by visiting www.amcinstitute.org and logging into their membership account.

About Personify

Personify partners with associations, chambers of commerce, charities, event organizers, health and wellness facilities, educational institutions, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit https://personifycorp.com/.

About The AMC Institute

Located in Alexandria, Virginia, AMC Institute (AMCI) is the leading organization advancing professionalism and high-performance standards for the association management company industry globally. AMCI member companies manage over 1,800 associations full-time around the world, and nearly 900 on a project basis. To learn more about AMCI, visit amcinstitute.org.

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